It’s a deceptively simple question. But it’s a question that most businesses can’t answer clearly. Imagine if you had a list of all the questions people asked, if you knew how long it took them to find an answer, and if knew how many pages they visited after they asked their question.
Leadership
Kyle Gulau
Strategy
Kyle is an award-winning entrepreneur known for his strategic frameworks that empower customers to start and grow their own projects, websites, and apps by leveraging their understanding of their customers.
Kevin Wolf
Design
Kevin is a seasoned designer and website expert who creates exceptional digital experiences for businesses, employing a human-centered design approach to connect with users worldwide.
Scott Gerstl
Technology
Scott is a multi-facetted technologist who uses his detail-oriented mind, a passion for user experience, and his foresight of iterations to design and deliver the right value for your business and users.
Change < Learn
No business wants to experiment with their investments but change involves risk. Effective change requires “little bets” and a willingness to change. To change is to grow, to grow is to learn.
Questions customers ask us
Who do you typically work with?
Typically our customers are small to medium size businesses that do not have their own technology or customer experience team. Our combination of digital strategy and implementation expertise makes us the perfect fit for customers wishing they had access to a team that gives world-class recommendations and delivers results.
How does an engagement start?
We always look to start with a workshop. This might be a business, brand, or product workshop. Each workshop has been honed from years of experience.We co-create the agenda to make sure we hit on areas that are critical to your business.Hosting the workshop is an opportunity for us to get to know each other. Do we like you? Do you like us? Can we see ourselves working together on important digital projects that will transform your business?
Where do you work?
We’ve got an office in Kalamazoo, MI but we’re a hybrid team with core team members and contractors across the country.
Do you have a minimum level of engagement?
Typically when we consider engaging with a new customer these are our minimums:
Workshop - $10k minimum
Website - $25k minimum
Prototype type - $40k minimum
Fractionalized product team - $25k/month minimum
We reserve the right to waive these minimums in certain circumstances.
We advise, design, and build digital tools that get better over time.
